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ISBN 979-8-9966663-1-7
Buy on AmazonThe Latshaw Doctrine · Book One
Wheels Up
A Founder's Doctrine for Building a Business — and a Life — That Lasts.
- Inc. 500
- #1 Woman-Owned
- #1 Government Services
- Goldman Sachs 100 Most Intriguing Entrepreneurs
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About the Book
Two decades of building, handed to the next operator
This is the operating doctrine that made all of it possible — the five non-negotiables and the twenty-one chapters of frameworks that one founder and his wife built across two decades of running companies.
Now they hand it to the next operator, at the legal pad, where every company really begins. Not theory. Not a memoir. A field manual for building a business, and a life, that lasts.
5Non-negotiables that never bend
21Chapters of working frameworks
2+Decades of companies built
The Doctrine
What "Wheels Up" really means
In aviation, "wheels up" is the moment of commitment — the point where you stop preparing and start flying. This book is about that moment for founders: the disciplines that get you off the ground and keep you in the air.
01
Character First
Who you are under pressure decides everything the company becomes.
02
Clarity Before Motion
Know the mission and the numbers before you commit resources.
03
Build the System
A business that depends on you isn't a business — it's a job.
04
Protect the Home
The life you're building for is the reason the business exists.
05
Finish What You Start
Discipline and follow-through outlast talent and luck every time.
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ISBN 979-8-1847810-2-0
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The Author
From the cockpit to a $200M company — and the doctrine that got him there
Leroy A. Latshaw is a retired U.S. Army aviator (CW3) who, with his wife Jamie, spent more than two decades building businesses together — growing Lexicon into a $200 million international firm recognized on the Inc. 500 and by Goldman Sachs as one of its 100 Most Intriguing Entrepreneurs. Wheels Up is the doctrine behind that climb, published under Latshaw Press Doctrine, an imprint of GT Creative Solutions.
Meet the AuthorYour Turn at the Legal Pad
Every company begins with a decision to go
Pick up the doctrine that founders are already building their next chapter around. Wheels up.
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